Research into Digital Media Campaigns

I have done some research into Digital Media Campaigns and I have found one called Art of Quitting.
The pitch has focused on these areas

• Goals
• Objectives
• The Key Concept
• The audience
• Strategy: These are the websites that can be used to promote the campaign. The websites that can be used are Youtube, Facebook and Twitter.  It has also focused on the reach which has to do with who these social networks reach.
• Facebook: Fans
• Twitter: Followers
• Youtube: Views

How the audience interacts is also part of the pitch.

• Facebook interaction is with likes,comments and discussions.
• Twitter interaction is with tweets,retweets and mentions.
• Youtube interaction is with comments,thumbs and subscriptions.