Wednesday, 5 March 2014

Social Media:Analysing Campaigns



1) Advertising campaigns that rely on social media


  • UK rolls out 'share a coke' campaign with personal names on bottles and cans.


2) Celebrity endorsements that utilise social media 


  • Jennifer Lawrence's New Dior Ads. 
  • Uses Dior Facebook page to advertise. 
  • It was also advertised on Twitter.

Based on this, if you were conducting your own social media campaign 

What outlets would you use? why?
If I was conducting my own social media campaign I would use Facebook,Twitter or Prezi.I would use Facebook because you can create a page for your campaign and advertise it through that means. 

What would you hope to achieve through these?

I would hope to get awareness of my campaign to people on these social media sites who are interested in what I am campaigning/advertising about.

What would your theme/approach be? 

I would create a page and advertise it through Twitter. I would post photographs of what my campaign was about and tweet daily about my campaign.

How would you promote yourself/your event?
I would promote my event using various social networks e.g Facebook and Twitter. I would add photographs of my event and post daily so people would know what my event is about. 

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