At the beginning of my blog I have looked at the social media platforms I use and how/why I use them.I then researched how the Bath Christmas Market has been advertised/promoted. It has been promoted using a Website,Facebook and Twitter. I then looked at social media campaigns and analysed them. I looked at one advertising campaign and one celebritiy endorsment campaign and answered questions on how I would advertise my own campaign. I researched a digital media campaign called Art of Quitting and I found that the pitch focuses on goals,objectives and the audience. This has been very useful as I can see what is important for a succesful campaign and I have then thought out ideas for my own digital media campgain. Ethics and Legal issues were also part of the research on my blog and I found out there are a number of issues such as copyright,privacy concerns,piracy and plagarism. These are important to know as it helps you know what to keep in mind when advertising your event. I then looked at previous campaigns that had been done for the Bath Christmas Market and uploaded my Prezi presntation which I presented to my peers at University. That was a learning process as it helped build my confidence and got me speaking to a group of people. This helped me communicate my ideas and it was also very interesting to see other people's presentations and how they presented them.
Thursday 10 April 2014
Friday 7 March 2014
Thursday 6 March 2014
Ethics and Legal issues
Some of the issues involving social media are
- Copyright
- Privacy Concerns
- Piracy
- Plagarism
Ideas for my Digital Media Campaign
Bath Christmas Market
To promote my event I would use the social networking sites Facebook and Twitter. I would make a Facebook page, add photographs and information about the event. I would use Facebook because of its cost-effectiveness and how it attracts a larger target audience.
Twitter: would be a good way to promote my event as it would be good for adding quick tweets about my events if I was really busy.
Website: I would also think about creating a website for this event. I would add my own images and write information about what the Bath Christmas has to offer.
To promote my event I would use the social networking sites Facebook and Twitter. I would make a Facebook page, add photographs and information about the event. I would use Facebook because of its cost-effectiveness and how it attracts a larger target audience.
Twitter: would be a good way to promote my event as it would be good for adding quick tweets about my events if I was really busy.
Website: I would also think about creating a website for this event. I would add my own images and write information about what the Bath Christmas has to offer.
Research into Digital Media Campaigns
I have done some research into Digital Media Campaigns and I have found one called Art of Quitting.
The pitch has focused on these areas
The pitch has focused on these areas
- Goals
- Objectives
- The Key Concept
- The audience
- Strategy: These are the websites that can be used to promote the campaign. The websites that can be used are Youtube, Facebook and Twitter. It has also focused on the reach which has to do with who these social networks reach.
- Facebook: Fans
- Twitter: Followers
- Youtube: Views
How the audience interacts is also part of the pitch.
- Facebook interaction is with likes,comments and discussions.
- Twitter interaction is with tweets,retweets and mentions.
- Youtube interaction is with comments,thumbs and subscriptions.
Wednesday 5 March 2014
Social Media:Analysing Campaigns
1) Advertising campaigns that rely on social media
- UK rolls out 'share a coke' campaign with personal names on bottles and cans.
2) Celebrity endorsements that utilise social media
- Jennifer Lawrence's New Dior Ads.
- Uses Dior Facebook page to advertise.
- It was also advertised on Twitter.
Based on this, if you were conducting your own social media campaign
What outlets would you use? why?
If I was conducting my own social media campaign I would use Facebook,Twitter or Prezi.I would use Facebook because you can create a page for your campaign and advertise it through that means.
If I was conducting my own social media campaign I would use Facebook,Twitter or Prezi.I would use Facebook because you can create a page for your campaign and advertise it through that means.
What would you hope to achieve through these?
I would hope to get awareness of my campaign to people on these social media sites who are interested in what I am campaigning/advertising about.
What would your theme/approach be?
I would hope to get awareness of my campaign to people on these social media sites who are interested in what I am campaigning/advertising about.
What would your theme/approach be?
I would create a page and advertise it through Twitter. I would post photographs of what my campaign was about and tweet daily about my campaign.
How would you promote yourself/your event?
I would promote my event using various social networks e.g Facebook and Twitter. I would add photographs of my event and post daily so people would know what my event is about.
I would promote my event using various social networks e.g Facebook and Twitter. I would add photographs of my event and post daily so people would know what my event is about.
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