Evaluation

At the beginning of my blog I have looked at the social media platforms I use and how/why I use them.I then researched how the Bath Christmas Market has been advertised/promoted.  It has been promoted using a Website,Facebook and Twitter. I then looked at social media campaigns and analysed them. I looked at one advertising campaign and one celebritiy endorsment campaign and answered questions on how I would advertise my own campaign. I researched a digital media campaign called Art of Quitting and I found that the pitch focuses on goals,objectives and the audience. This has been very useful as I can see what is important for a succesful campaign and I have then thought out ideas for my own digital media campgain. Ethics and Legal issues were also part of the research on my blog and I found out there are a number of issues such as copyright,privacy concerns,piracy and plagarism. These are important to know as it helps you know what to keep in mind when advertising your event. I then looked at previous campaigns that had been done for the Bath Christmas Market and uploaded my Prezi presntation which I presented to my peers at University. That was a learning process as it helped build my confidence and got me speaking to a group of people. This helped me communicate my ideas and it was also very interesting to see other people's presentations and how they presented them.

Prezi

http://prezi.com/cj1d-svcbyfq/bath-christmas-market/

Examples of Campaigns that have been done for Bath Christmas Market

Twitter

Website

Facebook page

Ethics and Legal issues

Some of the issues involving social media are

• Copyright
• Privacy Concerns
• Piracy
• Plagarism 

Ideas for my Digital Media Campaign

Bath Christmas Market
To promote my event I would use the social networking sites Facebook and Twitter. I would make a Facebook page, add photographs and information about the event. I would use Facebook because of its cost-effectiveness and how it attracts a larger target audience.

Twitter: would be a good way to promote my event as it would be good for adding quick tweets about my events if I was really busy.

Website: I would also think about creating a website for this event. I would add my own images and write information about what the Bath Christmas has to offer. 

Research into Digital Media Campaigns

I have done some research into Digital Media Campaigns and I have found one called Art of Quitting.
The pitch has focused on these areas

• Goals
• Objectives
• The Key Concept
• The audience
• Strategy: These are the websites that can be used to promote the campaign. The websites that can be used are Youtube, Facebook and Twitter.  It has also focused on the reach which has to do with who these social networks reach.
• Facebook: Fans
• Twitter: Followers
• Youtube: Views

How the audience interacts is also part of the pitch.

• Facebook interaction is with likes,comments and discussions.
• Twitter interaction is with tweets,retweets and mentions.
• Youtube interaction is with comments,thumbs and subscriptions.  
  
  
  
  

Social Media:Analysing Campaigns

1) Advertising campaigns that rely on social media

• UK rolls out 'share a coke' campaign with personal names on bottles and cans.

2) Celebrity endorsements that utilise social media 

• Jennifer Lawrence's New Dior Ads. 
• Uses Dior Facebook page to advertise. 
• It was also advertised on Twitter.
  

Based on this, if you were conducting your own social media campaign 

What outlets would you use? why?
If I was conducting my own social media campaign I would use Facebook,Twitter or Prezi.I would use Facebook because you can create a page for your campaign and advertise it through that means. 

What would you hope to achieve through these?

I would hope to get awareness of my campaign to people on these social media sites who are interested in what I am campaigning/advertising about.

What would your theme/approach be? 

I would create a page and advertise it through Twitter. I would post photographs of what my campaign was about and tweet daily about my campaign.

How would you promote yourself/your event?
I would promote my event using various social networks e.g Facebook and Twitter. I would add photographs of my event and post daily so people would know what my event is about. 

Research and Analysis of Event/Promotion

        Facebook

The Bath Christmas Market was advertised using Facebook and Twitter. It's Facebook page had 21.4K likes and on Twitter it had 2,538 followers. It also had its own website.

Other events that were similar to the Bath Christmas Market are Bath on Ice, Bath Film Festival and the Bath Artisan Market. These three events were promoted using Twitter and Facebook. The Bath Artisan Market had 1,014 likes on Facebook and the Twitter page had 3,429 followers.Bath on Ice also had its own website. 

Website for Bath Christmas Market

     Tourist site advertising Bath Christmas Market 

Website for Bath on ice 

Facebook for Bath on ice 

Twitter

Social Media Platforms

I use Facebook to keep in touch with friends so I use it as a social outlet. It is a very interesting way to communicate with people and you can also use it to promote businesses.I have a page for my photography and I believe this lets me showcase my skill. 

I have a personal tumblr account and I use it to put photographs I find interesting and look for inspiration. It can also be used for business purposes as I see some people advertise products that they wish to sell on this blogging site. 

I use Instagram to post pictures and look at photographs as well. It is used to express thoughts and images of what people like and things they enjoy.

I have not used twitter in ages but the last time I did I checked what was being tweeted about and checked what I had last tweeted.