At the beginning of my blog I have looked at the social media platforms I use and how/why I use them.I then researched how the Bath Christmas Market has been advertised/promoted. It has been promoted using a Website,Facebook and Twitter. I then looked at social media campaigns and analysed them. I looked at one advertising campaign and one celebritiy endorsment campaign and answered questions on how I would advertise my own campaign. I researched a digital media campaign called Art of Quitting and I found that the pitch focuses on goals,objectives and the audience. This has been very useful as I can see what is important for a succesful campaign and I have then thought out ideas for my own digital media campgain. Ethics and Legal issues were also part of the research on my blog and I found out there are a number of issues such as copyright,privacy concerns,piracy and plagarism. These are important to know as it helps you know what to keep in mind when advertising your event. I then looked at previous campaigns that had been done for the Bath Christmas Market and uploaded my Prezi presntation which I presented to my peers at University. That was a learning process as it helped build my confidence and got me speaking to a group of people. This helped me communicate my ideas and it was also very interesting to see other people's presentations and how they presented them.
